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The What
Sunrock celebrates a lifestyle of sunshine and music.
The How
Concerts,Festivals,Music, Independant Radio & Record promotion, Development and Branding.
The Why
To enhance the quality of life and give back to the world.
The Solution
Unite the world and peacefully celebrate the diversity of life through the universal language of music.
The what
The sunrock music foundation is an organization dedicated to promoting the power of music and education.
We use innovative and comprehensive programs and events to educate our youth and redirect past perceptions. We provide the "tools for schools" ( instuments, instruction,music therapy,marketing and equipment ). We encorage music as a positive choice for improving ones life.
The why
To produce the results we desire for our children and create value for others in the process.
We influence,educate and inspire people to better themselves through music.
The solution
The peace alliance
Prime information
Music is my Sport
P.O.P.(the power of peace,pesistence,purpose and philantrophy)
S.M.A.R.T. (the Society of Music for Autistism Rehabilitaion Therapy)
Promote and support peace through the natural unity and diversity existing at the Sunrock Concerts and Festivals
"when human beings gather together through music, a setting of peace exists"
Athlete, model, musician and conduit of positive energy. Shawn Pereira has led a charmed life in many ways. Not only has he found success as a international male fashion model, his musical lifestyle concept, SUNROCK, is similarly off to a fantastic start. Shawn has never forgotten his first obligation: to help the world find it’s smile. With that in mind, Shawn founded SUNROCK with best friend and Independent Record Promoter Jennifer Lyneis. With Lyneis and her ongoing work with Independent artist it was Shawn’s mission to create an “Empire In The Sun.” If the past is prologue, then Shawn Pereira and SUNROCK will indeed make the world a better – and brighter – place.
Born in Milton, FL, and raised in Southern California, Shawn appreciated early on the benefits of a vibrant lifestyle revolving around surf and sun. A natural athlete, Shawn lettered in four sports during high school, a trend of excellence he continued in college. It wasn't long before Shawn's rugged good looks drew the attention of the fashion industry, and by his mid 20's he was traveling throughout America, Europe and the Caribbean, modeling for international ad campaigns. Among his clients, such companies as Tag Heuer Watches, Miller Beer, Crystal Lite, and Ralph Lauren. He also graced the covers of magazines such as Men's Fitness and Verge.
Even during those whirlwind years, Shawn made efforts to give something back, including organizing a Hollywood rooftop benefit to raise money for breast cancer research. He was also instrumental in developing orange counties club scene hot spot with the creation of VISION, a promotion that spanned all of Orange Counties night clubs and proved successful for more than 5 years.
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He then began pursuing his other passion -- music –by writing songs and performing live. "There was one magical night in Jamaica while I was on a shoot," he remembers. "I got on stage and found I loved performing." He returned to Italy (his home at the time), and became a regular on the celebrated Italian club scene. Throughout the late 90's, Shawn continued to travel seeking the experience of life while holding on to his day job as an international fashion model. Meanwhile, out of the diversity of life, came the seeds of an even more ambitious idea: To fuse his passion for music with the healthy, sun-drenched lifestyle he lived and share it with the world. “This is about a movement” he said. “ About making a unique contribution to life by harnessing two common forces I find synonymous with elevating the human spirit, music and sun .”
His vision: SUNROCK-- a celebration of life through the power of music and the endless energy of sun. "I want to create a Mecca, or gathering place, uniting these elements and inspiring life. Anywhere you find the sun, you will find SUNROCK.” With more irons in the fire than he can count, Shawn is building SUNROCK largely on the strength of his larger-than-life personality. But no matter how big the picture, it always comes back to his core belief. "Once you take the focus off yourself," he notes, "and put it back on helping others enjoy the experience and luxury of life, the streams and rivers seem to flow your way. We all want to achieve the balance of work and play, that’s success in my book."
With SUNROCK on the rise, Shawn Pereira can be satisfied that he's finding success on his own terms, while leaving an illuminated trail of positive energy, expanding at the speed of light. Sunrock is a Music Foundation, a concert series, and a clothing line. Shawn wants to give back to Independent artists in need, to schools that lack in music and art education and form a music program specifically for Autistic children.
For over ten years, Jennifer Lyneis crafted a solid expertise in consumer promotions and marketing for the music and entertainment industry. Her innovative concepts in marketing recording artist through large corporate events attracted attention from record labels, movie studios, and booking agents nation wide. “I believe we can bring new acts to the attention of the buying public with great rewards to the corporate sponsors and all involved.” She has coordinated tour sponsorship for Miller Brewing Company, Heineken, TMobile, and Verizon to name a few as well as various charities benefiting arts and entertainment. “Aligning your artist with a major Brand is a more effective way to bring it to the masses and current ever changing market.”
Jennifer’s work promoting acts to national radio has earned her Top 40 Promotion team of the year in 2003, Hot AC Record Promoter of the Year in 2004 and AC record promoter of the year in 2008. She has worked with Grammy award winning and nominated acts such as Jack Johnson, Brian McKnight, Nelly Furtado, and Barry Manilow to name a few as well as numerous up and coming acts.
Jennifer Lyneis has become a staple in the music industry as one of the most sought after radio promotion and brand marketing consultants. Lyneis is an ASCAP member as a songwriter and publisher through her publishing company Mascara Rain.
President of Ue3 Promotions a marketing firm specializing in Artist Development, Radio Promotion, Corporate Sponsorship acquisitions and a division handling Music Licensing for Film, Television and Video. The company’s mission is to provide a haven for developing acts that require old-fashioned artist development, as they build mainstream status.
Throughout my career, I have demonstrated an outstanding ability in all aspects of planning and coordination of a wide variety of national and international business, art, political and not for profit programs and events. My unique training, in protocol, travel, visual arts, design, as well as demonstrable organizational management and business skills has enabled me to bring a unique and confident perspective to the field of development.
As a thirty year resident of Washington, D.C., I had the opportunity to manage a full range of special events in the diplomatic and political communities. I have produced a wide variety of official events such as receptions for visiting foreign delegations, hosted by ranking U.S. government officials including organizing and executing a Presidential Inaugural Dinner.
I have advised non-profit organizations and private business in strategic planning, fundraising and event management. Through my efforts, a new income base for underutilized art spaces in the Washington, D.C. Arts community was created.
Early in my career, as a professional artist and designer with outstanding credentials and publishing credits, I worked with National Geographic Magazine and as the assistant editor of Washington D.C. based, Galleries Magazine.
My vast international expertise in development and the visual arts has led her to work with both private interests and the Mexican government to develop and fund a major international bi-annual art event in Mexico. A similar event was the international art fair, still on-going, which I developed in Washington, D.C. twenty years earlier.
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During my previous ten years living in New York City, I was introduced to investment banking focusing on mergers and acquisitions. I was part of an executive team in taking public an international human resources company, as well as a principal and design consultant of JEM Partners, a personal services company.
Most recently I have worked as the development coordinator for Victim Response, Inc. in Miami, and through my broad spectrum of skills was able to utilize my experience in collaborating public / private, national and local partnerships for all cause related public relations strategies and activities.
Currently I am a member of the board of Miami Beach Arts Trust, MiamiARTzine.com; a producer of Vision Miami TV: director of development for The Sunrock Music Foundation; business development advisor for Two Parrot Productions, an international video production company and the assistant onsite designer for the 2008 Sony Ericsson Open. I was a panelist for the Imagine Miami Summit on Arts, Culture & Civic Engagement 2008 “Where’s the Money? Funding & Sustaining Your Project”, as well as a panelist for MEISA, Careers in Entertainment Forum at Miami Dade College. These rigorous projects are examples of my wide-ranging experience, energy and commitment.
SHAWN PEREIRA
JENNIFER LYNEIS
ELIZABETH CALOMIRIS
MICHAEL ATASHI
SEAN PEREIRA
SHAWN_SUNROCK.ORG
JEN_SUNROCK.ORG
ECALOMIRIS_SUNROCK.ORG
MICHAEEL ATASHI
MICHAEL_MICHAELATASHI.COM
SUNROCK ARTIST NETWORK DIVISION
